About Moooi
Since I was a little girl, I have always had an appreciation for beauty in everything. I remember telling a good friend, ‘Ek hou van mooi! – van alles wat mooi is’ . To this day, I still appreciate, value and search for the beauty in everything around me.
My heart and dream has always been to have my own shop with the logo “Mooi”, and the slogan, “Alles Wat Mooi Is”. After sharing this vision and dream with a few close friends, I realised that I don’t have to dream about ‘one day’ – I just needed to be bold enough to start somewhere and see where it leads.
At the moment we specialize in polymer clay earrings, scrunchies and head scarfs, but our aim is to be able to supply all things beautiful in the future. We are also planning on expanding our Moooi brand with personal styling and holistic makeover services in the near future.
Our heart is to make every woman feel beautiful wearing our brand and to show the world that flaws, imperfection and uniqueness is still beautiful… the most beautiful of all. We hope that our brand encourages women to be bold and courageous and to take a step toward their own dreams, just like we had to.
Out of the chaos that was the covid 19 pandemic and all that came about because of it, beautiful stories, beautiful women and beautiful products will endure and carry us forward.
We hope to bless each of you with our products, just as you bless us with your support.
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